Start with the business and current searches
The initial SEO review connects your business priorities with search performance, page content, technical condition, and the customer’s route to contact.
I ask which services you want to promote, where you work, and what kinds of inquiries are useful. Available Search Console data helps show the queries and pages already receiving visibility and clicks.
Analytics and your inquiry feedback can add context. If access or tracking is missing, I explain that limitation rather than treat the absence of data as proof the website is failing.
Review the pages people actually reach
A page can earn impressions without answering the search well. I review its heading, service information, useful examples, links, and next step alongside the searches associated with it.
- Which important services have useful pages?
- Where is the writing unclear or incomplete?
- Are several pages repeating the same answer?
- Can visitors reach relevant projects and contact information?
Check technical issues that affect discovery or use
Technical SEO checks help identify whether pages can be crawled and indexed. Crawling means a search engine can reach and read the page; indexing means it may be included in search results.
- Working pages and crawlable internal links
- Titles, descriptions, headings, and canonical settings
- Indexing rules, robots instructions, and sitemaps
- Important content available in the initial HTML
- Readable mobile layouts and useful performance checks
Review local relevance without assuming profile management
I review how the website describes your services, service area, and contact details. Location content needs to match actual coverage and provide information useful to the customer.
Google Business Profile is a separate part of local search. Any access, optimization, verification, or management work must be agreed separately; it is not silently included in website SEO.
Turn findings into a practical work plan
I explain the recommended content and technical changes, what information or access is needed, and which work depends on other decisions. The plan distinguishes the schedule for doing the work from uncertain timing for search results.
After the agreed changes, available data and inquiry feedback help us review priorities. See Vermont local SEO services →